.: SEGi University College | American Degree Program :.

The American Degree Program (ADP) at SEGi University College offers students the opportunity to obtain a bachelor degree qualification from the United States of America while completing their studies in Malaysia.

Offering a wide range of majors including Finance, Marketing, Management, Communications and Psychology, students can choose to major in any of the offered majors or alternatively combine two areas of specialization as a double major.

Students also have the opportunity to transfer their studies to the Upper Iowa University (UIU) Fayette Campus at any stage or complete the whole program locally. The program is based on the same structure as conducted at UIU.

Marketing is the critical driving force of any successful organization. An effective marketing strategy determines between being one step ahead of competition or, losing out on market share.
Marketing is the process of focusing on consumer satisfaction through the planning and execution of the marketing mix (Product, Price, Place, and Promotion).

The Marketing major builds on the foundation of the business core by enabling the learner to apply marketing theories and principles as well as to research and critically evaluate the marketing implications of; current events, emerging trends and changing perspectives in the international marketplace.

Collaboration Partner	Upper Iowa University, USA
Awards	Bachelor of Science Degree in Marketing by Upper Iowa University
Duration	4 years
Entry Requirements	SPM / O’Levels / GCSEs/ UEC (5 Credits) holders are eligible for direct entry into Year 1 and can complete the course within 4 years (full time) STPM / A-Levels (2 Principles) holders / diploma students are eligible to enter the program and apply for credit exemptions
Intakes	January, March, May, August & October

General Requirements (12 subjects)

English

Speech Course

Computer Skills

Mathematic

1. Basic Composition I
2. Basic Composition II

Public Speaking

Introduction to Computer Applications

College Algebra with Applications

Natural Science

Art / Humanities

Cultures

1. Environmental Chemistry
2. Introduction to Environmental Science

1. Introduction to World Religion
2. Introduction to Philosophy

Introduction to Cultural Anthropology

Requirements for Business Core (15 subjects)

- Accounting Principles I & II
- Marketing Principles
- Management Principles
- Business Ethics
- Elementary Statistics

- Microeconomic Principles
- Macroeconomic Principles
- Management Information
Systems
- Business Law I & II

- Corporate Finance Management
- Quantitative Decisions in
Business
- Human Resource Management
- Economics of International
Business

Requirements for Marketing Major (7 subjects)
- Consumer Behavior - Advertising and Integrated Marketing Communications - International Marketing - Marketing Research - Marketing Cases - Senior Project	Choose one subject: - Sales Management - Retailing - Marketing Management - New Product Development - Contemporary Topics in Marketing
Elective Subjects (7 subjects)
- Money & Banking - Investments - Supervision - Risk Management - Introduction to Leadership - Entrepreneurship and Small Business Management - Production Management - Intermediate Financial Management - Management Cases - Organizational Behavior - Interpersonal Communication	- Effective Listening - Business Communications - Principles of Interviewing - Intercultural Communication - Feature Writing - News Editing - Communication and Media Ethics - International Finance - Graphic Design - Human Growth, Development and Guidance - Development Psychology: Birth to Adolescence	- Development Psychology: Young Adolescence to Late Adulthood - Social Psychology - Motivation - Abnormal Psychology - Research Methods - Personality - Industrial Psychology - Social Gerontology - Skills and Strategies in the Helping Professions - Issues and Ethics in the Helping Professions - Design