plus, Requirements for Major (6 subjects)
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- Consumer Behaviour
- Marketing Research - Marketing Cases - Internship or BA 499 Special Projects |
Choose two subjects:
- Sales Management - Advertising - International Marketing |
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plus, Elective Subjects (11 subjects) |
- Introduction to Business Administration - Money & Banking - Corporate Financial Management - Investments - Human Resource Management - Supervision - Introduction to Leadership - Entr/Small Business - Production Management - Intermediate Financial Management - Management Cases - Computer Application in Finance - Organisational Behaviour - Interpersonal Communication |
- Effective Listening - Communication in the Workplace - Principles of Interviewing - Television - The Movies - Organisational Communication - Feature Writing - News Editing - Communication and Media Ethics - College Algebra - Principles of Computer Programming - COBOL Programming - System Analysis and Design |
- Advanced Computer Programming - Telecommunications/Networks - Database Management - Information Systems Strategies - Social Psychology - Evaluating Behavioural Research - Motivation - Counselling Techniques - Abnormal Psychology - Research Methods - Personality - Industrial Psychology - Issues & Ethics |