Communication Studies

Mass Communication Course in Malaysia

Mass Communication Course in Malaysia
Mass Communication revolves around delivering timely information to a wide audience anytime and anywhere, regardless of location restrictions. It encompasses a wide range of topics such as entertainment, news, branding activities, and public advice – that is repeated on magazines, television, newspapers, radio, online portals, and advertisements.

One of the most compelling things about Mass Communication in this day and age is how it continues to adapt with the vast changing developments of new media, namely the World Wide Web.

What are the other fields of Mass Communication?

Field What is it all about?
Advertising Direct messages to market products, services, or ideas. Seen almost everywhere, such as in advertisements in magazines, newspapers, television, radio, and billboards.
Broadcasting The distribution of video and audio content to a wide audience via electronic mass communication channels (television and radio).
Journalism Relaying of messages to the public regarding events, news, and activities in the form of magazines, newspapers, television, and online websites.
Public Relations Revolves around the communication between organisations, companies, and individuals with the public.
Marketing Communicates the value of a company’s products and/or services to its target audience, to maximise profits while strengthening existing relationships.

Communicate with finesse
Mass Communication is a suitable major for students whose interests lie in multiple genres and for those who may possess hidden talents. The programme equips students with the skillsets required in managing, analysing, and strengthening communications in multiple areas such as interpersonal, public, and professional interactions.

Our faculty appreciates students who are enthusiastic and willing to contribute in a developing, challenging, and leading-edge academic setting. Our goal is to better prepare students to assume roles as problem-solvers and as responsible communications leaders. We aspire for our students to inspire the public as pragmatic individuals within their respective communities.

Our experienced faculty members teach programmes that emphasise both theory and practice for effective understanding. Students in mass communication learn to gauge communicative issues and present solutions to audiences in adapting scenarios. With theoretical applications, students are armed with the know-how to thrive in fields such as marketing, advertising, public relations, political arrangements, public affairs, and counselling. Upon graduating, you will notice that professional opportunities are in abundance across a wide range of career paths.

What can you do with a Mass Communication Degree?
As part of a mass communication degree, you will be exposed to a plethora of courses such as journalism, advertising, communication skills, media literacy, public relations, and different types of mass media. Our course equips you with an encompassing range of industry-related knowledge and the expertise to work in specific specialisations.

During your first year, you will be taught the essentials of the industry. Here is a list of the types of subjects that are commonly taught during the first year of a mass communication degree:

  • Introduction to Mass Communication
  • Communication Theory
  • Intercultural Communication
  • Critical & Creative Thinking
  • Media Writing

For your second and third year, you will typically be asked to choose a field to major in (e.g. Public Relations or Advertising). Some universities provide “Double Majors”, which as its name suggests enables you to choose from more than one field to expand your studies in.

For example, if you assume a double major in Public Relations and Marketing, the subjects that are offered are:

  • Public Relations
    • Professional Media
    • Media Law & Ethics
    • Crisis Management
    • Public Relations Consultancy
  • Marketing
    • Brand Management
    • Consumer Behavior
    • Relationship Marketing
    • E-Commerce

It is important to note that some universities may have a prerequisite internship that is part of the degree programme. Students are encouraged to take advantage of this as nothing is more important than real life experience that could make you stand out from other job applicants.

What are my career options with a Mass Communication Degree After completing your Mass Communication degree, here are some of your career options:

  • Audio/Video Producer
  • Campaign Executive
  • Copywriter
  • Journalist
  • Media Planner
  • New Media Specialist
  • Photojournalist
  • Print or Online Editor
  • Public Relations Specialist
  • Publisher
  • Radio Announcer
  • Social Media Specialist
  • Videographer

As you are consistently exposed to different areas of learning across the duration of your degree, you will have the added flexibility to apply your knowledge and skills in a wide range of fields, regardless of your area of specialisation.

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