Bachelor of Mass Communication (Hons) - Dual Award
Awarding Institution
SEGi University, University of St Mark & St John, UK
Duration
3 years
Intake Dates
Refer to SEGi campus
Campus
SEGi University Kota Damansara
Description

Mass Communication is the discipline that focuses on the various means used to relay information through mass media to large segments of the population at one time. The most common media to relay such information would be newspaper, magazine, radio, television and film, as these are used to disseminate news and advertising to large audiences.

This programme prepares students with the skills, techniques as well as theoretical knowledge to strategically craft solutions for business challenges. Students in this programme will be exposed to hands-on training with state-of-the-art industry relevant equipment and software to train in both the creative and managerial aspects of the mass communications industry.

 

Career Opportunities

Journalist, Corporate Communication Executive, Public Relations Executive, Advertising Executive, Content Creator, Copywriter, Media Planner, Television Presenter or Radio Presenter.

Entry Requirements
  • STPM with 2 principles passes; OR
  • A-Level; OR
  • Pass in relevant Foundation / Pre-University programme or other equivalent qualification
  • English Language Requirements:
  • Credit in English Language in SPM; OR
  • Pass in English Language at Foundation or Diploma level; OR
  • Pass in any Foundation or Diploma programme where the English Language is the mode of delivery; OR
  • Any equivalent qualifications that are approved by the MQA
Programmes Modules
Year 1 Year 2 Year 3
  • Communication English
  • Media Technology & Practices
  • Understanding Advertising
  • Understanding Journalism
  • Understanding Public Relations
  • Understanding Broadcasting
  • Corporate Communication
  • Creative & Innovative Publishing
  • Integrated Marketing Communication
  • Psychology in Communication
  • Media Law, Power & Public Opinion
  • Entrepreneurship Development
  • Personal Health Management
  • Elective 1
  • Elective 2
  • Effective Listening/Bahasa Kebangsaan
  • Theory and Principles of Communication
  • Business Ethics
  • Hubungan Etnik/Malaysian Studies 3
  • Managing Media and Business
  • Sociology of Media & Culture
  • Research Methods
  • Comm & Campaign Management
  • Environmental Management & Tech
  • Pengurusan Ko-kurikulum
  • Elective 3
  • Elective 4
  • TITAS/BMK 2
  • Research Project
  • Industrial Training
Elective 1 Elective 2
  • Advertising Strategies and Planning (ADV )
  • Organisational Communication (PR)
  • News Writing (JR)
  • Managing Television Program and Production (BC)
  • Advertising Copywriting and Digital Publications (ADV )
  • Public Relations and Media Writing (PR)
  • Feature Writing (JR)
  • TV and Online Broadcast Journalism (BC)
Elective 3 Elective 4
  • Internet Advertising and Management (ADV )
  • Strategies and Practices in Public Relations (PR)
  • Investigative Journalism (JR)
  • Documentary Feature Production (BC)
  • Advertising and Brand Communication Campaigns (ADV )
  • Issues and Challenges in Public Relations (PR)
  • News Editing and Editorial Processes (JR)
  • Editing and Post Production (BC)

Programme Enquiry

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Agreement