Bachelor of Corporate Communication (Hons)
Awarding Institution
SEGi University
Duration
3 years
Intake Dates
Refer to SEGi campus
Campus
SEGi University Kota Damansara
Description

The programme provide students with a framework for understanding communication theories and processes in an organisational context. Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation.

In addition, students will be introduced to the concepts and principles of human behaviour, marketing, advertising, public relations, journalism, the media, management, design and information technology. As the course progresses, concepts are studied for their application and influence in relation to the communication objectives of business, industry, government groups and non-profit making organisations. The lifelong learning skills provided will enable students to critically, objectively and analytically address complex problems or issues so as to work independently and manage time effectively.

 

Career Opportunities

Public relations executive, Corporate branding executive, Marketing communication executive, Media relation executive, Account executive, Special events planner.

Entry Requirements
  • STPM with 2 principles passes; OR
  • A-Level; OR
  • Pass in relevant Foundation / Pre-University programme or other equivalent qualification English Language Requirements:
  • Credit in English Language in SPM; OR
  • Pass in English Language at Foundation or Diploma level; OR
  • Pass in any Foundation or Diploma programme where the English Language is the mode of delivery; OR
  • Any equivalent qualifications that are approved by the MQA
Programmes Modules
Core subjects Core subjects
  • Introduction to Journalism
  • Communication English
  • Media, Culture & Society
  • Presentation Skills
  • Desktop Publishing
  • Communication Theory
  • Intercultural Communication
  • Integrated Marketing Communications
  • Law & Ethics in Mass Communication
  • Issues & Challenges in Public Relations
  • Media Technology and Practices
  • Introduction to Corporate Communication
  • Organisational Communication
  • Communication Research Methods
  • Crisis Management
  • Corporate Communication Campaigns
  • Corporate Web-Page Design
  • Corporate Image and Identity
  • Corporate Social Responsibility
  • Issues and Challenges in Corporate
  • Communication
  • Social Media & PR Practices
  • Dissertation
  • Internship
Compulsory subjects Two (2) Elective courses
  • Business Ethics
  • Entrepreneurship
  • Environmental Management and Technology
  • Five (5) MPU courses

 

  • Translation Studies
  • Contemporary Business Report Writing
  • Communication Mandarin
  • Techno-culture

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