Bachelor of Corporate Communication (Hons)
Awarding Institution
SEGi University
3 years
Intake Dates
Refer to SEGi campus
SEGi University Kota Damansara

The programme provide students with a framework for understanding communication theories and processes in an organisational context. Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation.

In addition, students will be introduced to the concepts and principles of human behaviour, marketing, advertising, public relations, journalism, the media, management, design and information technology. As the course progresses, concepts are studied for their application and influence in relation to the communication objectives of business, industry, government groups and non-profit making organisations. The lifelong learning skills provided will enable students to critically, objectively and analytically address complex problems or issues so as to work independently and manage time effectively.


Career Opportunities

Public relations executive, Corporate branding executive, Marketing communication executive, Media relation executive, Account executive, Special events planner.

Entry Requirements
  • STPM with 2 principles passes; OR
  • A-Level; OR
  • Pass in relevant Foundation / Pre-University programme or other equivalent qualification English Language Requirements:
  • Credit in English Language in SPM; OR
  • Pass in English Language at Foundation or Diploma level; OR
  • Pass in any Foundation or Diploma programme where the English Language is the mode of delivery; OR
  • Any equivalent qualifications that are approved by the MQA
Programmes Modules
Year 1 Year 2
  • Visual Communication
  • Introduction to Corporate Communication
  • Organisational Communication
  • Corporate Web Page Design
  • Understanding Journalism
  • Presentation Skills
  • Communication English
  • Media, Culture and Society
  • Integrated Marketing Communication
  • Communication Theory
  • Desktop Publishing
  • Media Law, Power and Public Opinion
  • Elective 1
  • Media Technology and Practices
  • Crisis Management
  • Corporate Image and Identity
  • Business Ethics
  • Effective Listening/Bahasa Kebangsaan A
  • Issues and Challenges in PR
  • Corporate Social Responsibility
  • Communication Research Methods
  • MPU: Personal Health Management
  • Social Media and PR Practices
Year 3 Elective
  • Corporate Communication Campaign
  • MPU: Pengurusan Ko-kurikulum
  • Environmental Management and Tech
  • Entrepreneurship Development
  • Elective 2
  • Dissertation
  • Hubungan Etnik/Malaysian Studies 3
  • Industrial Training


  • Elective 1
    • Communication Mandarin
    • Intercultural Communication
  • Elective 2
    • Translation Studies
    • Contemporary Business Report Writing


*Bachelor of Information Technology (Hons) with Specialisation in: Software Engineering articulates with Abertay University Bachelor of Science (Hons) Computing.


Programme Enquiry