Bachelor of Arts (Hons) English & Public Relations
Awarding Institution
SEGi University,
University of St Mark & St John, UK
Duration
3 years
(STPM, A-Levels, Foundation, UEC or its equivalent)

2 years
(Diploma holders in a related field may gain direct entry to Year 2 subject to approval)
Intake Dates
Refer to SEGi campus
Campus
SEGi University Kota Damansara
Description

The programme is a double major degree with a dual award from the University of St Mark & St John (MARJON) that aims to produce quality public relations practitioners with a sound command of the English language for government, corporate and non-profit organisations. In the English major, students analyse the use of the English language in literary texts and the inter-relationships of language and society. The Public Relations major arms students with knowledge of strategies and practices of successful public relations campaigns, and provides them with opportunities to use their knowledge of the literary and linguistics features of the English language to craft a range of public relations speeches and writings.

Career Opportunities

Press agents, publicity and media relations managers, crisis managers, customer relations manager, public affairs manager, events manager and many more in the government, media and corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies.

Entry Requirements
  • STPM with 2 principals; or
  • A Level with a Pass in at least 2 subjects; or
  • Pass foundation programme in a related area; or
  • Pass Unified Examination Certificate (UEC) with at least 5Bs; or
  • Pass any diploma in a related field; or
  • Other equivalent qualification recognised by the Malaysian Government; or
  • Other equivalent qualification recognised by SEGi University Senate
Programmes Modules
Year 1 Year 2 Year 3
  • Introduction to Communication Theory
  • English for Business Correspondence
  • English Grammar
  • Academic English
  • Public Speaking
  • Introduction to Mass Communication
  • Introduction to Linguistics
  • Introduction to Literature
  • World Englishes
  • General Psychology
  • Visual Communication
  • Mata Pelajaran Pengajian Umum:
  • Hubungan Etnik / BM Komunikasi
  • Tamadun Islam & Asia / Malaysian Studies
  • Effective Listening
  • Personal Health Management
  • Kokurikulum
  • Principles of Public Relations
  • English Phonetics and Phonology
  • Sociolinguistics
  • Strategies and Practices in Public Relations
  • Event Management
  • Introduction to Drama
  • Business Ethics
  • Law and Ethics in Mass Communication
  • Creative Writing
  • Southeast Asian Literature in English
  • Crisis Management
  • Quantitative and Statistical Methods
  • Entrepreneurship
  • Environmental Management and Technology
  • Desktop Publishing
  • Research Methods
  • Public Relations and Media Writing
  • Media Relations and Publicity
  • Public Opinion and Propaganda
  • American and European Literature
  • Research Project
  • Internship

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