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格林威治大学是一所获奖大学，与世界逾80 多个国家建立了研究伙伴关系。它提供注重技术性的国际水平教育。 |
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市场行销（荣誉）学士课程随着商业及市场的变动，不断更新及进步。学生得以站在时代尖端，更了解市场行销雇员的技巧。 |
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市场行销（荣誉）学士具备了优秀的条件，足以纵横公共及私人界。他们可以投身以下行业，如品牌经理、市场行销经理、市场研究顾问、市场顾问、广告经理、市场执行员等。毕业生也可修读工商硕士课程。
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| 合作伙伴 |
英国格林威治大学 |
| 文凭 |
由英国格林威治大学颁发的市场行销（荣誉）学士 |
| 期限 |
3年 |
| 入学要求 |
商学预科文凭,独中统考,STPM（2科优等）,大学预科班,A水准或相等资格 |
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第一年课程单元 |
• Introduction to Business Functions
• Context and Regulatory Framework of Business (Double Module)
• Business Planning & Development (Quantitative Methods)
• Management Skills
• Personal &Professional Development (PPD – Study Skills and Self Evaluation)
• Business Planning & Development Financial & Management Accounting)
• Organizational Behaviour (Managing Performance of Individuals)
• Moral Studies / Islamic Studies
• Bahasa Malaysia |
第二年课程单元 |
• Strategic Human Resource Management
• Managing Across Cultures
• Employee Resourcing & Development (Double Module)
• Management Skills
• Business Ethics
• Organizational Behaviour 2 (Managing Groups & Teams)
• Personal & Professional Development 2 (Communications & Research)
• Malaysian Studies |
第三年课程单元 |
• Strategic Management
• Independent Research Project
• Organizational Behaviour 3 – Leadership
• Employee Relations and Reward Double Module)
• Contemporary Issues in HRM
• Independent Research Project
• Personal & Professional Management 3 (Career Management) |
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