市场行销大专课程
在卖出一件产品或服务之前，您必须先推销她。市场行销基本上就是推销您所售卖的产品或服务。这个课程中，您将对市场行销的策略和方法更为熟悉。您将学习分析和表达问题、找寻机会以及市场行销牵涉的风险。
市场行销大专课程开启了通往多元事业的选择之门。持有大专文凭，
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| 课程简介 |
| 合作伙伴 |
阿伯德邓迪大学，英国 |
| 文凭 |
由世纪国际教育集团颁发市场行销大专文凭 |
| 学习方式 |
2年全职 / 兼职 |
| 学习方式 |
CIB 2科及格 / A水准 / SPM 3科优异，包括英文和数学 / SM3或相等资格 * |
| 评估 |
作业、考试和研究报告 * |
| * 在个别SEGi校园或有所更动 |
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| Marketing |
Business Environment |
Understanding Marketing
International Marketing
Principles of Marketing
Marketing Management
Integrated Marketing Communications |
Introduction to Business
Entrepreneurship
Introduction to Finance
Business Law |
| Public Relations |
Management & Ethics |
Business Communication
General Language Training
Study Skills in English
Pre-Academic Language Training |
Information Systems
Information Systems Management |
| Advertising & Promotions |
Economics |
Introduction to Business
Business Law
Company Law |
Introduction to Taxation
Taxation
Corporate Audit |
| Information Technology |
Quantitative Studies |
Business Maths
Business Statistics |
Microeconomics
Macroeconomics |
| Compulsory Subjects |
Language & Communication Skills |
Business Finance
Introduction to Finance |
Principles of Marketing
Business Management |
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