BSc in Marketing
Established in 1857 Upper Iowa University (UIU), is the largest private university in Iowa. It is located in the city of Fayette in the scenic Volga River Valley of northeast Iowa. UIU is a liberal arts institution of higher learning offering quality baccalaureate degree programmes in a variety of fields and specialisation areas to students in the US and other countries.
General Requirements (12 subjects)
plus, Business Core Requirements (6 subjects)

plus, Requirements for Major (6 subjects)

  • Consumer Behaviour
  • Marketing Research
  • Marketing Cases
  • Internship or BA 499 Special Projects
Choose two subjects:
  • Sales Management
  • Advertising
  • International Marketing
 
plus, Elective Subjects (11 subjects)
  • Introduction to Business Administration
  • Money & Banking
  • Corporate Financial Management
  • Investments
  • Human Resource Management
  • Supervision
  • Introduction to Leadership
  • Entr/Small Business
  • Production Management
  • Intermediate Financial Management
  • Management Cases
  • Computer Application in Finance
  • Organisational Behaviour
  • Interpersonal Communication
  • Effective Listening
  • Communication in the Workplace
  • Principles of Interviewing
  • Television
  • The Movies
  • Organisational Communication
  • Feature Writing
  • News Editing
  • Communication and Media Ethics
  • College Algebra
  • Principles of Computer Programming
  • COBOL Programming
  • System Analysis and Design
  • Advanced Computer Programming
  • Telecommunications/Networks
  • Database Management
  • Information Systems Strategies
  • Social Psychology
  • Evaluating Behavioural Research
  • Motivation
  • Counselling Techniques
  • Abnormal Psychology
  • Research Methods
  • Personality
  • Industrial Psychology
  • Issues & Ethics
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