DIPLOMA IN MASS COMMUNICATION

This diploma is designed to provide student more specicialised study in journalism, public relations, professional marketing, business and communication studies and media studies. Apart from the traditional media, such as newspapers, the cinema, television and radio, we are seeing new technologies, such as interactive video, electronic mail and the internet changing the way communications are being used.

Some Key features:

This programme looks at the different forms of media, enabling you to gain an understanding of their character and the content.

You will learn about the interpersonal, group and mass communication and communication in a multi-cultural society.

In the area of print journalism or broadcast journalism, you will develop a wide range of skill and knowledge in area of editing, interviewing, ethics, new values, radio and television reporting.

Most organization recognize the importance of public relations to ensure the support of the public, media, government and their own staff. This Diploma will teach you the knowledge and skills required in the industry such as creating public awareness campaigns and improving organization, public and media relations.

CAREER OPTIONS
The careers options are wide and they include advertising, public relations, journalism, media, radio, television, broadcasting, theatre and dramas.

Common job designations would include among others, media buyers, media planners, creative directors, copywriters, editors, film broadcasters, public relations managers, newscasters, authors, press agents, press secretaries, directors of communication and others.
COURSE SUMMARY
Collaborative Partners

University of Southern Queensland, Australia
Awards Diploma in Mass Communication by SEG College
Study Mode

2½ years Full Time / Part Time
Entry Requirements

- Student must have completed “O” Level Examination
- Malaysian SPM/STPM Certificate
- Malaysian Independent Chinese Secondary School UEC Certificate
- Any qualification equal to one of the above, subject to approval on a case-to- case basis.
Assessment

Courseworks : 50%
Examinations : 50%
Total : 100%
SUBJECTS
Introductory Marketing
  • English for Mass Communication
  • Computing Essentials
  • Study and Writing Skills
  • Introduction to Mass Communication
  • Speech Communication and Presentation Skills
  • Principles of Marketing
  • Principles of Advertising
  • Public Relations
  • Publicity and Promotion
Communication in General Management
  • Communication Between Cultures
  • Visual Communication
  • Communication and Society
  • Communication Ethics
  • Communication Research
  • Media and Communication Law
  • Consumer Behaviour
Media Studies Compulsory Subjects
  • Reporting
  • Copywriting for the media
  • Introduction to Desktop Publishing
  • Radio Journalism
  • Editing
  • Moral / Islamic Studies
  • Malaysian Studies
  • Bahasa Malaysia
Back to Main