DIPLOMA IN MASS COMMUNICATION (PA8062)

This diploma is designed to introduce students to Mass Communication which covers journalism, public relations, marketing communication and media studies. An internship programme, which is part of the course will provide students the practical exposure which will enhance their learning experience and prepare them for the real working world.

The careers options are wide and they include advertising, public relations, journalism, media, radio, television, broadcasting, theatre and dramas.
COURSE SUMMARY
Awards Diploma in Mass Communication by SEGi College
Study Mode

2½ years
Entry Requirements

SPM pass with 3 credits / O-Levels / SM3 or equivalent

Assessment

Coursework, Examinations and Project.
SUBJECTS
Introductory Marketing
  • English for Mass Communication
  • Computing Essentials
  • Study and Writing Skills
  • Speech Communication and Presentation Skills
  • Principles of Marketing
  • Principles of Advertising
  • Consumer Behaviour
  • Publicity and Promotion
Communication in General Management
  • Introduction to Mass Communication
  • Communication Between Cultures
  • Communication Theory
  • Visual Communication
  • Communication and Society
  • Communication Ethics
  • Communication Research
  • Media and Communication Law
  • Public Relations
Media Studies Compulsory Subjects
  • Reporting
  • Copywriting for the media
  • Introduction to Desktop Publishing
  • Radio Journalism
  • Editing
  • Moral / Islamic Studies
  • Malaysian Studies
  • Bahasa Malaysia
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