UPPER IOWA UNIVERSITY, USA

The American Degree Program (ADP) at SEGi University College offers students the opportunity to obtain a bachelor degree qualification from the United States of America while completing their studies in Malaysia

Offering a wide range of majors including Finance, Communications, Psychology and Marketing, students can choose to major in any of the offered majors or alternatively combine two areas of specialization as a double major.

Students also have the opportunity to transfer their studies to the Upper Iowa University (UIU) Fayette Campus at any stage. The program is based on the same structure as conducted at UIU.
BSc MARKETING

Marketing is the critical driving force of any successful organization. An effective marketing strategy determines between being one step ahead of competition or, losing out on market share.

Marketing is the process of focusing on consumer satisfaction through the planning and execution of the marketing mix (Product, Price, Place, and Promotion).

The Marketing major builds on the foundation of the business core by enabling the learner to apply marketing theories and principles as well as to research and critically evaluate the marketing implications of; current events, emerging trends and changing perspectives in the international marketplace.
COURSE SUMMARY
Collaboration Partner Upper Iowa University, USA
Awards Degree in BSc Marketing by
Upper Iowa University
Study Mode 4 years
Entry Requirements

SPM / O’Levels / GCSEs (5 Credits) holders are eligible for direct entry into Year 1 and can complete the course within 4 years (full time)

STPM / A-Levels (2 Principles) holders are eligible to enter the programme and apply for credit exemptions
Intakes January, March, May, August & October
SUBJECTS
General Requirements (12 subjects)
plus, Business Core Requirements (6 subjects)

plus, Requirements for Major (6 subjects)
  • Consumer Behaviour
  • Marketing Research
  • Marketing Cases
  • Internship or BA 499 Special Projects
 Choose two subjects:
  • Sales Management
  • Advertising
  • International Marketing
  
plus, Elective Subjects (11 subjects)
  • Introduction to Business Administration
  • Money & Banking
  • Corporate Financial Management
  • Investments
  • Human Resource Management
  • Supervision
  • Introduction to Leadership
  • Entr/Small Business
  • Production Management
  • Intermediate Financial Management
  • Management Cases
  • Computer Application in Finance
  • Organisational Behaviour
  • Interpersonal Communication
  • Effective Listening
  • Communication in the Workplace
  • Principles of Interviewing
  • Television
  • The Movies
  • Organisational Communication
  • Feature Writing
  • News Editing
  • Communication and Media Ethics
  • College Algebra
  • Principles of Computer Programming
  • COBOL Programming
  • System Analysis and Design
  • Advanced Computer Programming
  • Telecommunications/Networks
  • Database Management
  • Information Systems Strategies
  • Social Psychology
  • Evaluating Behavioural Research
  • Motivation
  • Counselling Techniques
  • Abnormal Psychology
  • Research Methods
  • Personality
  • Industrial Psychology
  • Issues & Ethics
STUDY ROUTE
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