Bachelor Of Business (Marketing)

USQ's Bachelor of Business is an industry-practical orientated degree programme emphasising the resolution of business problems in both the private and public sectors. Upon completion of this programme, you will be familiar with major academic disciplines, knowledge and skills in problem resolution and communication, as well as specific attributes enabling you to work effectively in your chosen areas of specialisation.
Year 1 Modules
Year 2 Modules
Year 3 Modules
Core Modules
  • Accounting for Decision Making
  • Economics
  • Introduction to Law
  • Information Systems Concepts
  • Government, Business & Strategy
  • Data Analysis
  • Organisational Behaviour
  • Introduction to Marketing
  • Bahasa Kebangsaan A/B
  • Malaysia Studies
  • Consumer Behaviour
  • Promotion Management
  • Marketing Channels
  • Services Marketing
  • Moral / Islamic Studies
  • International Marketing
  • Market Research
  • Marketing Strategy
  • Electronic Marketing
Plus 5 Elective Module
  • Information Management
  • Business Strategy
  • System Planning & Management
  • Applied Administration
  • Managing Organisations
Plus 2 Elective Module
  • Information Processing A
  • Administrative Management
  • Human Resource Management
  • Staffing Renumeration
  • Management of Workplace Health & Safety
  • Information Processing B
  • Business Communications
  • Strategic HRM
  • People Development
  • Employment Relations
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